SAFELITE
keeping it lite
For Safelite, clarity extends well beyond the windshieldAs part of a broader workplace transformation, TENFOLD created an environmental branding experience that takes its cues directly from the business itself. Glass, with its ability to reveal, reflect, and connect, became both a material reference and a guiding idea for the space. The result is an environment that feels open, optimistic, and grounded in the work happening every day.
OUR APPROACHRather than simply layering brand messages onto the architecture, the design draws out the people, products, and processes that define Safelite. References to automotive glass, tools of the trade, and life on the road appear throughout the workplace in ways that remind people of the purpose behind their work. Some moments are bold and highly visible. Others reveal themselves over time.
The experience serves as a reminder of what makes the company distinctive: technical expertise, practical ingenuity, and a desire to make life easier. Together, these elements create a workplace that reflects Safelite's character without simply narrating it. The finished environment offers something increasingly rare in the modern office: a strong sense of place. One shaped by the business, informed by its people, and focused on what's ahead.
our roleEnvironmental Branding Strategy, Design,
Production + Installation
collaborators
