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NATURE MADE

retail activation

How do you take a trusted supplement brand and make it feel personal, immersive, and alive?

That was the challenge Nature Made brought to TENFOLD—and the spark behind a one-of-a-kind activation at TENSPACE, our street-level experiential concept. Designed to reintroduce the brand through the lens of everyday wellness, the Nature Made takeover transformed the space into a vibrant journey of self-care.

Through colorful installations, interactive storytelling, and sensory discovery zones, guests were invited to engage with their health in ways that felt playful, personal, and deeply human. From creative strategy to brand storytelling to experiential design, TENFOLD led the charge in crafting an experience that made vitamins feel like more than a task and wellness feel like something you want to come back to again and again.

scope

Environmental Design
Fabrication + Installation
Social Content Strategy + Creation
Digital Display Content
Store Operations + Staffing
Event Strategy, Design + Coordination
Performance Reporting

RETAIL ACTIVATION
OPENING NIGHT EVENT

event ACTIVATION

For one night only, self-care took the field.

As the presenting sponsor of a Columbus Crew match, Nature Made saw more than a title slot—they saw a chance to meet fans where they are, in a moment they love, with a self-care experience they didn’t see coming.

Partnering with TENFOLD, we brought an open-air activation to Lower.com Stadium that invited fans into an interactive experience that felt personal, playful, and part of the game. From a gamified tunnel and gummy tastings to branded airbrush tattoos and branded giveaways, every element was designed to spark emotional connection, social sharing, and meaningful brand discovery.

scope

Environmental Design
Fabrication + Installation
Activation Operations + Staffing
Video Content Capture

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EVENT ACTIVATION
TITLE NIGHT RECAP REEL

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