NATURE MADE

new york city + columbus retail experience

How do you take a trusted supplement brand and make it feel personal, immersive, and newsworthy?

That was the challenge Nature Made brought to TENFOLD—and the spark behind a one-of-a-kind activation at TENSPACE New York and Columbus.

The Nature Made experience reintroduced the brand through everyday wellness, transforming the space into a vibrant self-care journey. With colorful installations, interactive storytelling, and sensory zones, guests engaged both positively and personally with their health. TENFOLD crafted an experience that made vitamins feel meaningful and wellness inviting.

scope

Environmental Design
Fabrication + Installation
Social Content Strategy + Creation
Digital Display Content
Store Operations + Staffing
Event Strategy, Design + Coordination
Performance Reporting

COLUMBUS CREW ACTIVATION

NEW YORK EXPERIENCE

COLUMBUS EXPERIENCE

SOHO NYC 
RETAIL ACTIVATION

COLUMBUS RETAIL ACTIVATION 
OPENING NIGHT EVENT

event ACTIVATION

For one night only, self-care took the field.

As the presenting sponsor of a Columbus Crew match, Nature Made saw more than a title slot—they saw a chance to meet fans where they are, in a moment they love, with a self-care experience they didn’t see coming.

Partnering with TENFOLD, we brought an open-air activation to Lower.com Stadium that invited fans into an interactive experience that felt personal, playful, and part of the game. From a gamified tunnel and gummy tastings to branded airbrush tattoos and branded giveaways, every element was designed to spark emotional connection, social sharing, and meaningful brand discovery.