BRANCH INSURANCE

STORY

Every Branch Buds New Growth

For Branch Insurance, the new Columbus headquarters provides an opportunity to help shape culture, connect people, and catalyze purpose through environmental branding. Upon entering, a distinct identity welcomes all into the Branch community. Natural colors and authentic materials evoke the simplicity of insurance’s noble intent. Modern form, accessible messaging and impressive scale mirrors the way Branch does business, intentionally cutting out complexity and waste, and preserving time to create impact. The Branch culture is rooted in principles that are creatively expressed in installations that wrap the walls and pull eyes up optimistically. The space is a point of pride and a second home for the team. Through environmental branding, we bring Branch’s story into focus – more important than ever as Branch branches out.

SCOPE

Environmental Branding