BIG LOTS!
GLOBAL HEADQUARTERS
STORYA new campus environment for their corporate headquarters boasts 300,000-square-foot office building – and some BIG branding.
Our concepts were inspired by the word BIG, both literally and figuratively, and the importance of establishing a connection between the corporate associates working at the Headquarters and the retail store experience that they ultimately support. The 74 unique designs throughout the campus leverage scale to create impact and creatively incorporate use of store materials in sophisticated and unexpected ways. All concepts are guided by an understanding of the company culture, their core customer persona, ‘Jennifer’, and the creation of a brand experience designed to celebrate their tagline; Serve Big Save Lots.
SCOPE
Campus Branding Strategy
Digital Display Strategy + Design
Environmental Branding
