Red Roof’s new headquarters was an opportunity to consolidate office space to get their associates under one roof literally and figuratively. The space provides numerous brand experiences that tie to their associate family and their family of brands. Stories of Red Roof’s heritage and culture are highlighted throughout the space creating a wonderful tour experience for franchisee owners and visitors to the space, while reminding corporate office associates of the things that matter most. The Insights to Actions wall highlights Red Roof’s relentless commitment to listening to their guests and turning their feedback in to reality. The Be Our Guest feature wall showcases numerous keys numbered with each franchisee’s hotel number connecting with each owners…creating a sense of welcome and surprise when they visit the corporate headquarters.