Donaldson Plastic Surgery

WITH THEIR RELOCATION TO A NEW SPACE, DONALDSON PLASTIC SURGERY PARTNERED WITH TENFOLD TO HELP CELEBRATE THEIR PURPOSE AND PATIENTS WITH THOUGHTFUL, REFINED BRANDING.

TENFOLD uncovered a kaleidoscope metaphor to represent Donaldson’s unique approach to their practice and applied this common theme throughout the space. Every life, like a kaleidoscope is made up of beautiful bits and pieces, moments and memories, can change with the slightest shift. Artfully making these shifts to a person’s one-of-a-kind composition, Dr. Donaldson uses scale, symmetry, balance, and proportion to subtly enhance the things which are already beautiful. 

From tinted glass shadow boxes featuring real patient photos and floor-to-ceiling wall covering with mosaic patterns and dimensional lettering, this kaleidoscope concept is deeply embedded to reveal and reflect a clear picture of Donaldson’s mission to help women project on the outside, the confidence they feel on the inside.