The ESPN College Football Playoffs Corridor designed by TENFOLD has become a hit with visiting coaches.

During ESPN Media Days, friendly fight song rivalry is a daily occurrence as NCAA Division I coaches engage with touchscreens that play each of the 125 bowl-eligible school fight songs – an interactive environmental branding experience designed by TENFOLD.

Along with the fun, some coaches snap selfies with their team's picture, or use the lit logo panel as a backdrop for promotional videos. A few coaches even included the corridor in their YouTube tour videos of the ESPN Campus:

Amanda RainesPress, Branding