FIRST MERCHANTS

STORY

Oh, The Places We’re Going

Leaning into an elevated yet approachable aesthetic, First Merchant's leverages their space to express warmth, inclusiveness and dedication to helping people prosper. Through creative interpretation of the brand identity, environmental branding create a cohesive thread through the space while emphasizing the path to prospering is unique to everyone. Warm tones and wood materiality bring an inviting sense of hospitality, and moments of color and texture infuse authenticity and energy. By thoughtfully curating their storytelling experience, First Merchants ensures every moment is meaningful.

SCOPE

Environmental Branding