DONALDSON PLASTIC SURGERY + AESTHETIC SOLUTIONS

STORY

Every life, like a kaleidoscope, is made up of beautiful bits and pieces, moments and memories, changing with the slightest shift.

With their relocation to a new space, Donaldson Plastic Surgery partnered with TENFOLD to help celebrate their purpose and patients with thoughtful, refined branding. TENFOLD® uncovered a kaleidoscope metaphor to represent Donaldson’s unique approach to their practice and applied this common theme throughout the space. Artfully making these shifts to a person’s one-of-a-kind composition, Dr. Donaldson uses scale, symmetry, balance, and proportion to subtly enhance the things which are already beautiful.

From tinted glass shadow boxes featuring real patient photos and floor-to-ceiling wall covering with mosaic patterns and dimensional lettering, this kaleidoscope concept is deeply embedded to reveal and reflect a clear picture of Donaldson’s mission to help women project on the outside, the confidence they feel on the inside.