EVERY GREAT CULTURE BEGINS
WITH THE STORY™

Successful cultures propel organizations to achieve greatness and are a source of competitive advantage. Misaligned or dysfunctional ones can derail even the best business strategy. TENFOLD has spent years developing a method to define and articulate culture…that elusive, hard to describe, yet very real, force within an organization.  

Through our proprietary research and development methodology, we are able to define and articulate existing culture, as well as, identify an aspirational culture.  In addition to creating the culture narrative, we design actionable strategies to reinforce or transform culture depending on the needs and objectives of our clients.  

The CultureCode™  process employs narrative science as  one of the primary research instruments.  This approach to our research allows interviewees to temporarily suspend their strong rational filters and enables them to open up their inner subconscious to make connections that better explain the totality of their experience.  We are the sum of the stories we tell about ourselves. Through the research, themes emerge that tie to the underlying psychology of the organization.  We are able to uncover, name and describe the ‘special sauce’ that many of our clients refer to when describing their culture, but can’t explain.

JANIE WEISMAN
PRACTICE LEAD, CULTURE CONSULTING

To find out more, contact:
jweisman@tenfoldbrand.com